Your site is finally at the point where you are ready for people to see it – Now what? Reality is, you can have the most beautiful, functional site in the world but, if no one ever sees it, it won’t do you any good. But you’ve gone and set up perfect and extensive Search Engine Optimization, so it will only be a matter of time before Google, Yahoo, and Bing start sending loads of visitors your way right? Nope, not quite. Sure, there is the possibility that will happen, but it’s a slim one. Things will be little different if you are an established business as opposed to a start up venture, but the basic details remain the same. Tell People About Your Site. It seems so obvious because it is, the trick is that you actually need to do it. There is even a fancy term for it – marketing. Let’s look at a few ways you can start doing this with only a little elbow grease.
1. Ask your friends for a favor
In its purest sense, marketing is telling people about your business. So start there. If you are already established, tell your existing customers and mailing list, if you are just starting out you can start by telling friends and family and asking them to spread the word. If you haven’t yet, start collecting a contact list of prospective clients and start to contact them on a regular basis. There are many different levels to this and your style preference will depend on what works best for your business, but you should always offer something of value to the person on the receiving end of your outreach. This can range from information that is useful to them to a coupon offering a discount on your service.
2. Ask Existing Clients for a review and recommendation
Getting a few of you favorite clients to say nice things about you on Google Reviews or Yelp, will go a long way to spreading the word about your services.
3. Make a public announcement on your social media profiles that you’ve got a new site
If only there was a way to leverage the people you know and extend of your marketing to reach the network of people that they know. Oh right there is. Facebook, Twitter, LinkedIn, Pinterest, and multiple other platforms. If you are avoiding these platforms, you are avoiding a low cost and simple way to spread the word about your business and services. Post new work, specials, and information. Let people know what you offer.
4. Incorporate your website into your other marketing material
You’ve got a business then you’ve got a business card. Make sure that your web address is on it. If you don’t have a business card, then get one with your website address on it. Hand this out freely. This also applies to your letterhead, posters, vehicles, or anything else that people might see related to your business. Let them know about your website and how to find it.
So that is a quick way to start getting people to find and spend time at your amazing web site. Once you get them there you can expose them to more examples of your work and more information about your company and its services.
This is the first part in an ongoing series to help you get more visitors and more business. Check back for more information on SEO, social media marketing, paid advertising, and sky writing with biplanes.