Marketing

  • August 27, 2014

    Using Google+ For Better SEO

    Any business looking to boost their overall search engine visibility should not ignore Google+. I know, You are already managing a Facebook page and maybe even a Twitter account, so you don’t have time to devote to another social media platform. It may seem like a Social Media afterthought, but ignoring Google+ is ignoring a great free avenue to market your site. Using Google+ can get you more traffic from Google searches? That’s right — sharing a website page on Google+ immediately gets the page indexed on Google, and helps your website rise in the rankings. Though Facebook and Twitter are important tools in your marketing efforts, their data is not accessed by Google, so they don’t help you at all with search results. Another important advantage is that more and more online search are related to location (e.g. Portrait photographers in Springfield) and this is good news great for photographers who are primarily local businesses. Google+ Local results feature prominently in search results. So, if you are not already using it, consider starting up with Google+ and get more visibility for your website. If you don’t already have an free account start here – Google My Business. spend a few minutes setting it up properly. Tips For Maintaining a Google+ Account for your Business 1. Be as thorough as you can with filling out the basic information about your business. If your business has a physical address, make such to include it. 2. Whenever you add a new post or tweet to Facebook or Twitter, go to your Google+ page and make the same post there. 3. After 30 days and getting at least 10 followers, you can claim a URL that matches your brand. This will make it easier to share the link to the page in the...
  • I may have downplayed the effect of Search Engine Optimization (SEO) a little in the first part of this series – which covered the importance of word of mouth marketing. However, it does not mean that SEO should be ignored by any means. In fact doing so would be folly. For the most part, photographers and creative professionals  don’t want to spend time obsessing about SEO. However, we realize that it’s an important aspect of running a successful operation online. The good news is that  setting up the basic parameters of SEO best practices is not difficult, and doing so will give you a leg up on competitors who are not inclined to put in the little bit of extra effort. Where Do I Start? Search Engine Optimization (SEO) is a technique that helps search engines find and rank your site within their organic search results.  The higher you rank in results, the more web traffic can come through to your site, which in turn gives you more opportunities to convert prospective clients into buying  customers. Search engines strive to provide its users with relevant search results.They analyze your site and what is on your site. If the search parameters match, then the Search Engine will offer up your site as a result. Where your site ends up in the results will depend on how relevant the search engines think it is, and how many competitor sites seem equally relevant. Part of the equation is knowing how people search for what you have to offer, and the other part is knowing how to make what you offer clear to search engines. Ok, But How Do I Start? You may think that what you do is obvious to anyone that sees your site. Though that might be true, it won’t be obvious to search engines, and if...
  • Your site is finally at the point where you are ready for people to see it – Now what? Reality is, you can have the most beautiful, functional site in the world but, if no one ever sees it, it won’t do you any good. But you’ve gone and set up perfect and extensive Search Engine Optimization, so it will only be a matter of time before Google, Yahoo, and Bing start sending loads of visitors your way right? Nope, not quite. Sure, there is the possibility that will happen, but it’s a slim one. Things will be little different if you are an established business as opposed to a start up venture, but the basic details remain the same. Tell People About Your Site. It seems so obvious because it is, the trick is that you actually need to do it. There is even a fancy term for it – marketing. Let’s look at a few ways you can start doing this with only a little elbow grease. 1. Ask your friends for a favor In its purest sense, marketing is telling people about your business. So start there. If you are already established, tell your existing customers and mailing list, if you are just starting out you can start by telling friends and family and asking them to spread the word. If you haven’t yet, start collecting a contact list of prospective clients and start to contact them on a regular basis. There are many different levels to this and your style preference will depend on what works best for your business, but you should always offer something of value to the person on the receiving end of your outreach. This can range from information that is useful to them to a coupon offering a discount on your...