Tutorials

  • September 15, 2015

    Display Proofing Sets From Your Website

    Are you one of the many photographers using the new Online Proofing feature to display and sell more images to your clients? (If not, it’s time to try it out?). Do you wish there was an easy way to provide access to your Proofing Sets by displaying them on your website? Do you wish that could all happen automatically ? Well then I’m happy to inform you that dreams do come true. With the introduction of the Proofing Set widget, creating an always up to date Client Access page just got easier. Simply create a new page, add any explanatory text that you would like, and then add the Proofing Set Widget from the “Page Widgets” area. The widget will allow you to display your Proofing sets in a variety of layouts. You also have the ability to exclude certain Proofing Sets from appearing in the widget (and on your website) with a control in your Proofing settings. Proofing Set Instructions from Redframe Help Desk   Display your Proofing Sets on your Website to : Automatically Keep your website up to date with your new work, or new clients. Create an way for your clients to find their images. Make it simple for prospective clients to see samples of  your work and what they can expect Keep your Menu System clear and easy to navigate. Display your Proofing Sets as a portfolio on your Home Page Once you have added the Proofing set widget to your page, your latest Proofing Sets will automatically appear on your website, displayed with a  thumbnail of the Hero Image of each Set. It’s as simple as that. No need to go back and edit your website to add you latest work – it just shows up, keeping your site relevant and up to date. If the Proofing Set...
  • I may have downplayed the effect of Search Engine Optimization (SEO) a little in the first part of this series – which covered the importance of word of mouth marketing. However, it does not mean that SEO should be ignored by any means. In fact doing so would be folly. For the most part, photographers and creative professionals  don’t want to spend time obsessing about SEO. However, we realize that it’s an important aspect of running a successful operation online. The good news is that  setting up the basic parameters of SEO best practices is not difficult, and doing so will give you a leg up on competitors who are not inclined to put in the little bit of extra effort. Where Do I Start? Search Engine Optimization (SEO) is a technique that helps search engines find and rank your site within their organic search results.  The higher you rank in results, the more web traffic can come through to your site, which in turn gives you more opportunities to convert prospective clients into buying  customers. Search engines strive to provide its users with relevant search results.They analyze your site and what is on your site. If the search parameters match, then the Search Engine will offer up your site as a result. Where your site ends up in the results will depend on how relevant the search engines think it is, and how many competitor sites seem equally relevant. Part of the equation is knowing how people search for what you have to offer, and the other part is knowing how to make what you offer clear to search engines. Ok, But How Do I Start? You may think that what you do is obvious to anyone that sees your site. Though that might be true, it won’t be obvious to search engines, and if...
  • Your site is finally at the point where you are ready for people to see it – Now what? Reality is, you can have the most beautiful, functional site in the world but, if no one ever sees it, it won’t do you any good. But you’ve gone and set up perfect and extensive Search Engine Optimization, so it will only be a matter of time before Google, Yahoo, and Bing start sending loads of visitors your way right? Nope, not quite. Sure, there is the possibility that will happen, but it’s a slim one. Things will be little different if you are an established business as opposed to a start up venture, but the basic details remain the same. Tell People About Your Site. It seems so obvious because it is, the trick is that you actually need to do it. There is even a fancy term for it – marketing. Let’s look at a few ways you can start doing this with only a little elbow grease. 1. Ask your friends for a favor In its purest sense, marketing is telling people about your business. So start there. If you are already established, tell your existing customers and mailing list, if you are just starting out you can start by telling friends and family and asking them to spread the word. If you haven’t yet, start collecting a contact list of prospective clients and start to contact them on a regular basis. There are many different levels to this and your style preference will depend on what works best for your business, but you should always offer something of value to the person on the receiving end of your outreach. This can range from information that is useful to them to a coupon offering a discount on your...
  • October 16, 2013

    Using the Background Slideshow Feature

    With the recent release of our latest designs we have added the ability to have a slideshow running as the background to your site. This setting will be turned on by default in the latest designs (Waipio, Odyssey, and Kailua), but can be used in any Redframe website. If you are working from one of the designs that uses a background slide show by default, all you need to do is go to the editor and upload your own images to use. Images in a landscape mode will work best.  It is also a good idea to ensure that you are uploading a large format of the image you want to use. Images that are smaller than the screen area will be stretched to fit and the results might not be what you desire.   Let’s quickly go through the process. We’ll start by opening the Background Slide Show Editor from the menu. The uploader interface is pretty straight forward. Either drag the images you want to upload from your computer on to the Add Photos area, or click on the area and select the files from your hard drive. Uploading will begin immediately and our servers will to the work to optimize your files for best results. Once uploaded, you can arrange the order of your images by dragging them into desired order of appearance.       Advanced Controls Once your images are uploaded and arrange in the correct order, you have the ability to make a few other alterations to how your background slide show behaves.   The most commonly used option will be for control over the transition speed . This is the amount of time each image of the slideshow is displayed before transitioning to the next image. If you are using a large number...
  • Are you looking for a way to both increase your sales and provide your customers with great value? Creating packages of images and products allows you to do just that. Watch the video to find out how easy it is to do.
  • June 27, 2013

    Video: Setting up your Redframe Store

    Have you been wanting to sell your images or products from your Redframe site but didn’t know how to get started? Check out the video below for a demonstration. Pretty quick and easy to do.
  • After dedicating hours of your life creating, organizing, and designing your site, you may be reluctant to change the look or theme.  Our new Menu Positioning Feature gives you the chance at a new perspective, without losing any of your content, features or hard work.  In the “appearance and settings” area of your main drop down, take a look at your header area.  There are some stylish new features there guaranteed to add a little feng shui to your site.   One click away from “default” is the “top fixed header”. Choosing the “top fixed header” gives your site a sort of roof, a solid menu bar across the top of the page that spans the entire length of the site,  drawing you eye to the top of the page, where you have surely put some important information.  You are still only one click away from putting it all back where you found it. One more click away from “default” is my new favorite, “left fixed”.  Having read English most of my life, my eye naturally scans a site from left to right.  A left fixed header moves out of the way when not needed, and the header animation feature enhances the menu’s arrival on the page.  When first experimenting with these animation features, I found myself rolling my mouse across the menu just to watch it appear out of thin air.  The differences in the Header animation features (fade, slide, and bounce) are subtle, but do add some nice interest when your site first opens. [raw] [one_half] [/one_half] [one_half last] [/one_half] [clear] [/raw]   The third new Header layout Type is “right fixed”.  The look is completely fresh.  It feels like you have put your couch on a diagonal and don’t have to walk around it anymore to get...
  • January 28, 2013

    Add Texture to Your Site Background

    We are happy to introduce our Background Overlay feature!  This feature allows for an even  more  customized look and feel to your website.  Using it gives your site a quick and easy facelift.  Using layers, inversion, and an overlay blending mode, the background overlay tool  can result in a simple but striking effect. To access this feature, go to the Manage Appearance area of your admin (control panel) > Click the Backgrounds tab >then choose the Manage Background Pattern Overlay option. Hundreds of preset textures are supplied (including brains and intestines for some reason), so choose one you like and start playing with it. Adjust the size and opacity of the texture pattern or even invert it to alter the effect. Experiment with it until you find something that strikes your fancy. Try it over a fullscreen background image or a solid background color. There are limitless possibilities that can be created so it’s best to play with the tools and see what you can come up with. You can use the tool to create an intricate repeating pattern or over a full screen background image to mute it a little. What else could this feature be used for?  Here are a couple other benefits that may be of use to you: Enhance texture / Increase local contrast. Creates a special muted half-tone look. Have fun and enjoy exploring this new feature!
  • This is part 3 in a series about customizing your Redframe galleries. Check out Part 1 and Part 2 Want your users to sit back, relax and enjoy viewing your images? Your Redframe gallery provides you with total control over how your slideshow acts. In this article I will be covering a few of the options that can altered to best present your images. Be sure to remember that you always have the option of creating a custom gallery for each and everyone of your galleries. that is covered here. The first option is the Transition Effect. your options here are none, fade, slide top, or slide side. Fade is an alpha or opacity transition from one image to the next. Slide top will animate the image in from the top down and Slide Side will animate the image in from the outside. Choosing None will simply show the next image with now transition effect at all. The Large image frame option is a very subtle change to the appearance of your gallery. You are given two options, either ‘none’ or ‘clearframe’ . Choosing  ‘clearframe’ will add a subtle frame around your large image. Not much of a change but still some custom control over your look. Getting back to the slide show controls we can now look at changing the transition speed and the slide show speed. These options probably sound too similar and one of them should probably be renamed (please leave any suggestions in the comments) but for now let’s get into figuring them out. Transition Speed is the time it takes to animate from one image to the next. If your transition effect is set to none then this is not really applicable, however, for the other effects, it can noticeably alter them. The transition speed...
  • December 30, 2012

    The importance of your text pages in SEO

    This article was originally published in our ifp3 Forum Website pages are one of the most important elements of our websites when it comes to SEO (Search Engine Optimization) and they should never be overlooked. Meta data, especially meta keywords and meta description (code behind the scenes of our websites) seem to get a lot of attention, but the content of our pages, is equally, if not more important in the world of SEO. Search engines such as Google seem to especially like two things; relevant content and inbound links. Relevant content means that our page text, content of our website, and meta data matches what a potential customer is searching for. Inbound links are links on other websites that lead to our website. The number of inbound links can signify popularity or relevance of our site. RedFrame can’t help with inbound links, but rest assured, RedFrame provides us with all the SEO tools we need to be successful. Before we get into the details, let me use a portion of a previous post of mine in the topic “What online marketing has worked for you?” to put SEO and search engine rankings in perspective: Please note that the numbers below were arrived at in 2011 and are probably much higher now “Let’s start at the top with an example of how hard it is to break into a mid sized market. Use Google and do a search for “Denver Wedding Photographers.” At the time of this post there were 505,000 results. That is over a HALF MILLION!!! (At the same time Google says there are 598,000 residents of Denver, maybe everyone in Denver is a photographer? Not!) A lot of people new to owning a website and entering the online marketplace expect that by having a new website they will...