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  • December 30, 2012

    The importance of your text pages in SEO

    This article was originally published in our ifp3 Forum Website pages are one of the most important elements of our websites when it comes to SEO (Search Engine Optimization) and they should never be overlooked. Meta data, especially meta keywords and meta description (code behind the scenes of our websites) seem to get a lot of attention, but the content of our pages, is equally, if not more important in the world of SEO. Search engines such as Google seem to especially like two things; relevant content and inbound links. Relevant content means that our page text, content of our website, and meta data matches what a potential customer is searching for. Inbound links are links on other websites that lead to our website. The number of inbound links can signify popularity or relevance of our site. RedFrame can’t help with inbound links, but rest assured, RedFrame provides us with all the SEO tools we need to be successful. Before we get into the details, let me use a portion of a previous post of mine in the topic “What online marketing has worked for you?” to put SEO and search engine rankings in perspective: Please note that the numbers below were arrived at in 2011 and are probably much higher now “Let’s start at the top with an example of how hard it is to break into a mid sized market. Use Google and do a search for “Denver Wedding Photographers.” At the time of this post there were 505,000 results. That is over a HALF MILLION!!! (At the same time Google says there are 598,000 residents of Denver, maybe everyone in Denver is a photographer? Not!) A lot of people new to owning a website and entering the online marketplace expect that by having a new website they will...