SEO

  • August 27, 2014

    Using Google+ For Better SEO

    Any business looking to boost their overall search engine visibility should not ignore Google+. I know, You are already managing a Facebook page and maybe even a Twitter account, so you don’t have time to devote to another social media platform. It may seem like a Social Media afterthought, but ignoring Google+ is ignoring a great free avenue to market your site. Using Google+ can get you more traffic from Google searches? That’s right — sharing a website page on Google+ immediately gets the page indexed on Google, and helps your website rise in the rankings. Though Facebook and Twitter are important tools in your marketing efforts, their data is not accessed by Google, so they don’t help you at all with search results. Another important advantage is that more and more online search are related to location (e.g. Portrait photographers in Springfield) and this is good news great for photographers who are primarily local businesses. Google+ Local results feature prominently in search results. So, if you are not already using it, consider starting up with Google+ and get more visibility for your website. If you don’t already have an free account start here – Google My Business. spend a few minutes setting it up properly. Tips For Maintaining a Google+ Account for your Business 1. Be as thorough as you can with filling out the basic information about your business. If your business has a physical address, make such to include it. 2. Whenever you add a new post or tweet to Facebook or Twitter, go to your Google+ page and make the same post there. 3. After 30 days and getting at least 10 followers, you can claim a URL that matches your brand. This will make it easier to share the link to the page in the...
  • I may have downplayed the effect of Search Engine Optimization (SEO) a little in the first part of this series – which covered the importance of word of mouth marketing. However, it does not mean that SEO should be ignored by any means. In fact doing so would be folly. For the most part, photographers and creative professionals  don’t want to spend time obsessing about SEO. However, we realize that it’s an important aspect of running a successful operation online. The good news is that  setting up the basic parameters of SEO best practices is not difficult, and doing so will give you a leg up on competitors who are not inclined to put in the little bit of extra effort. Where Do I Start? Search Engine Optimization (SEO) is a technique that helps search engines find and rank your site within their organic search results.  The higher you rank in results, the more web traffic can come through to your site, which in turn gives you more opportunities to convert prospective clients into buying  customers. Search engines strive to provide its users with relevant search results.They analyze your site and what is on your site. If the search parameters match, then the Search Engine will offer up your site as a result. Where your site ends up in the results will depend on how relevant the search engines think it is, and how many competitor sites seem equally relevant. Part of the equation is knowing how people search for what you have to offer, and the other part is knowing how to make what you offer clear to search engines. Ok, But How Do I Start? You may think that what you do is obvious to anyone that sees your site. Though that might be true, it won’t be obvious to search engines, and if...
  • December 30, 2012

    The importance of your text pages in SEO

    This article was originally published in our ifp3 Forum Website pages are one of the most important elements of our websites when it comes to SEO (Search Engine Optimization) and they should never be overlooked. Meta data, especially meta keywords and meta description (code behind the scenes of our websites) seem to get a lot of attention, but the content of our pages, is equally, if not more important in the world of SEO. Search engines such as Google seem to especially like two things; relevant content and inbound links. Relevant content means that our page text, content of our website, and meta data matches what a potential customer is searching for. Inbound links are links on other websites that lead to our website. The number of inbound links can signify popularity or relevance of our site. RedFrame can’t help with inbound links, but rest assured, RedFrame provides us with all the SEO tools we need to be successful. Before we get into the details, let me use a portion of a previous post of mine in the topic “What online marketing has worked for you?” to put SEO and search engine rankings in perspective: Please note that the numbers below were arrived at in 2011 and are probably much higher now “Let’s start at the top with an example of how hard it is to break into a mid sized market. Use Google and do a search for “Denver Wedding Photographers.” At the time of this post there were 505,000 results. That is over a HALF MILLION!!! (At the same time Google says there are 598,000 residents of Denver, maybe everyone in Denver is a photographer? Not!) A lot of people new to owning a website and entering the online marketplace expect that by having a new website they will...