tips

  • I may have downplayed the effect of Search Engine Optimization (SEO) a little in the first part of this series – which covered the importance of word of mouth marketing. However, it does not mean that SEO should be ignored by any means. In fact doing so would be folly. For the most part, photographers and creative professionals  don’t want to spend time obsessing about SEO. However, we realize that it’s an important aspect of running a successful operation online. The good news is that  setting up the basic parameters of SEO best practices is not difficult, and doing so will give you a leg up on competitors who are not inclined to put in the little bit of extra effort. Where Do I Start? Search Engine Optimization (SEO) is a technique that helps search engines find and rank your site within their organic search results.  The higher you rank in results, the more web traffic can come through to your site, which in turn gives you more opportunities to convert prospective clients into buying  customers. Search engines strive to provide its users with relevant search results.They analyze your site and what is on your site. If the search parameters match, then the Search Engine will offer up your site as a result. Where your site ends up in the results will depend on how relevant the search engines think it is, and how many competitor sites seem equally relevant. Part of the equation is knowing how people search for what you have to offer, and the other part is knowing how to make what you offer clear to search engines. Ok, But How Do I Start? You may think that what you do is obvious to anyone that sees your site. Though that might be true, it won’t be obvious to search engines, and if...